{"id":166,"date":"2020-03-19T10:02:17","date_gmt":"2020-03-19T10:02:17","guid":{"rendered":"http:\/\/www.thealternativemorocco.com\/?page_id=166"},"modified":"2026-05-05T15:50:32","modified_gmt":"2026-05-05T14:50:32","slug":"our-project","status":"publish","type":"page","link":"https:\/\/www.thealternativemorocco.com\/our-project\/","title":{"rendered":"N\u00e1\u0161 projekt"},"content":{"rendered":"\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" width=\"2048\" height=\"1536\" src=\"https:\/\/www.thealternativemorocco.com\/wp-content\/uploads\/2021\/01\/IMG_3545.jpeg\" alt=\"\" class=\"wp-image-3531 size-full\" srcset=\"https:\/\/www.thealternativemorocco.com\/wp-content\/uploads\/2021\/01\/IMG_3545.jpeg 2048w, https:\/\/www.thealternativemorocco.com\/wp-content\/uploads\/2021\/01\/IMG_3545-300x225.jpeg 300w, https:\/\/www.thealternativemorocco.com\/wp-content\/uploads\/2021\/01\/IMG_3545-1024x768.jpeg 1024w, https:\/\/www.thealternativemorocco.com\/wp-content\/uploads\/2021\/01\/IMG_3545-768x576.jpeg 768w, https:\/\/www.thealternativemorocco.com\/wp-content\/uploads\/2021\/01\/IMG_3545-1536x1152.jpeg 1536w, https:\/\/www.thealternativemorocco.com\/wp-content\/uploads\/2021\/01\/IMG_3545-600x450.jpeg 600w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\">My\u0161lenka kulturn\u00edho a solid\u00e1rn\u00edho turismu Alternativn\u00ed Maroko n\u00e1s napadla p\u0159i cestov\u00e1n\u00ed odlehl\u00fdmi sv\u011btov\u00fdmi krajin\u011bmi a spojen\u00ed s jeho p\u016fvodn\u00edmi komunitami. Na\u0161e cesty \u0161iroko daleko n\u00e1s inspirovaly k vytvo\u0159en\u00ed jin\u00e9ho, \u200b\u200balternativn\u00edho z\u00e1\u017eitku z turismu v Maroku, cesty u\u010den\u00ed, objevov\u00e1n\u00ed a vz\u00e1jemn\u00e9ho respektu. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cestov\u00e1n\u00ed, p\u0159\u00edrodn\u00ed prost\u0159ed\u00ed, m\u00edstn\u00ed komunity &amp; jejich tradice byly v\u017edy st\u0159edem na\u0161eho \u017eivota a pr\u00e1ce. D\u00edky na\u0161im zku\u0161enostem s prac\u00ed v cestovn\u00edm ruchu jsme si uv\u011bdomili, \u017ee dne\u0161n\u00ed cestovn\u00ed ruch \u010dasto neuspokojuje zv\u011bdavost cestovatel\u016f a m\u00e1 negativn\u00ed dopad na m\u00edstn\u00ed komunity a p\u0159\u00edrodn\u00ed prost\u0159ed\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Prost\u0159ednictv\u00edm The Alternative Marocco Project and Journeys se sna\u017e\u00edme vytvo\u0159it autentick\u00e1 mezikulturn\u00ed spojen\u00ed, udr\u017eiteln\u00e9 prost\u0159ed\u00ed, kter\u00e9 rozv\u00edj\u00ed obohacuj\u00edc\u00ed kulturn\u00ed v\u00fdm\u011bny, v\u0161\u00edmav\u00e9 interakce a hlubok\u00fd smysl pro spojen\u00ed mezi m\u00edstn\u00edmi komunitami, cestovateli a p\u0159\u00edrodou.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\"><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\">Na\u0161e projekty Kulturn\u00ed &amp; Solidarita se zam\u011b\u0159uj\u00ed na pomal\u00e9, v\u011bdom\u00e9 prozkoum\u00e1v\u00e1n\u00ed toho, kde je st\u0159edem z\u00e1jmu spravedliv\u00e1 kulturn\u00ed v\u00fdm\u011bna a vz\u00e1jemn\u00fd respekt. &nbsp;Na\u0161\u00ed filozofi\u00ed je vr\u00e1tit to m\u00edstn\u00edm komunit\u00e1m v m\u00edstech, kter\u00e1 nav\u0161t\u011bvujeme, abychom obohatili \u017eivoty a chr\u00e1nili \u017eivotn\u00ed prost\u0159ed\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>N\u00e1\u0161 projekt v\u00e1m d\u00e1v\u00e1 jedine\u010dnou p\u0159\u00edle\u017eitost usadit se v m\u00edstn\u00edch komunit\u00e1ch<\/strong> zp\u016fsob \u017eivota a pln\u011b p\u0159isp\u00edvat k m\u00edstn\u00ed ekonomice. Prost\u0159ednictv\u00edm aktivn\u00ed \u00fa\u010dasti m\u00edstn\u00ed obyvatel\u00e9 i cestovatel\u00e9 l\u00e9pe porozum\u00ed sv\u00fdm kulturn\u00edm rozd\u00edl\u016fm, \u017eivotn\u00edmu stylu, tradi\u010dn\u00edm znalostem a p\u0159esv\u011bd\u010den\u00ed.<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.thealternativemorocco.com\/wp-content\/uploads\/2021\/01\/IMG_3410-1024x576.jpg\" alt=\"\" class=\"wp-image-3524 size-full\" srcset=\"https:\/\/www.thealternativemorocco.com\/wp-content\/uploads\/2021\/01\/IMG_3410-1024x576.jpg 1024w, https:\/\/www.thealternativemorocco.com\/wp-content\/uploads\/2021\/01\/IMG_3410-300x169.jpg 300w, https:\/\/www.thealternativemorocco.com\/wp-content\/uploads\/2021\/01\/IMG_3410-768x432.jpg 768w, https:\/\/www.thealternativemorocco.com\/wp-content\/uploads\/2021\/01\/IMG_3410-1536x864.jpg 1536w, https:\/\/www.thealternativemorocco.com\/wp-content\/uploads\/2021\/01\/IMG_3410-2048x1152.jpg 2048w, https:\/\/www.thealternativemorocco.com\/wp-content\/uploads\/2021\/01\/IMG_3410-600x338.jpg 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/www.thealternativemorocco.com\/wp-content\/uploads\/2021\/01\/IMG_3904-1024x768.jpeg\" alt=\"\" class=\"wp-image-3549 size-full\" srcset=\"https:\/\/www.thealternativemorocco.com\/wp-content\/uploads\/2021\/01\/IMG_3904-1024x768.jpeg 1024w, https:\/\/www.thealternativemorocco.com\/wp-content\/uploads\/2021\/01\/IMG_3904-300x225.jpeg 300w, https:\/\/www.thealternativemorocco.com\/wp-content\/uploads\/2021\/01\/IMG_3904-768x576.jpeg 768w, https:\/\/www.thealternativemorocco.com\/wp-content\/uploads\/2021\/01\/IMG_3904-1536x1152.jpeg 1536w, https:\/\/www.thealternativemorocco.com\/wp-content\/uploads\/2021\/01\/IMG_3904-600x450.jpeg 600w, https:\/\/www.thealternativemorocco.com\/wp-content\/uploads\/2021\/01\/IMG_3904.jpeg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h3 class=\"wp-block-heading\">Jak to funguje<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A\u0165 u\u017e cestujete samostatn\u011b nebo ve skupin\u011b, n\u00e1\u0161 kulturn\u00ed a solid\u00e1rn\u00ed turistick\u00fd projekt v\u00e1s zavede do jihov\u00fdchodn\u00edho Maroka.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Imider je odlehl\u00e1 vesnice v pou\u0161ti obklopen\u00e1 Vysok\u00fdmi a Anti-Atlassk\u00fdmi horami, ob\u00fdvan\u00e1 domorod\u00fdmi Imazigheny. P\u0159iv\u00edt\u00e1 v\u00e1s m\u00edstn\u00ed rodina Amazigh\u016f a odveze v\u00e1s do va\u0161eho ubytov\u00e1n\u00ed \u2013 soukrom\u00e9 lo\u017enice v tradi\u010dn\u00edm hlin\u011bn\u00e9m dom\u011b Amazigh postaven\u00e9m na \u00fapat\u00ed hory. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">B\u011bhem sv\u00e9ho pobytu objev\u00edte kr\u00e1snou horskou oblast, nav\u0161t\u00edv\u00edte m\u00edstn\u00ed komunity a \u0159emesln\u00edky, nom\u00e1dy a budete sd\u00edlet tradi\u010dn\u00ed j\u00eddla, ritu\u00e1ly p\u0159edk\u016f a aktivity.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\"><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\">V r\u00e1mci na\u0161eho kulturn\u00edho turistick\u00e9ho projektu m\u00e1te jedine\u010dnou p\u0159\u00edle\u017eitost naplno se v\u011bnovat r\u016fzn\u00fdm ka\u017edodenn\u00edm \u010dinnostem, jako je obhospoda\u0159ov\u00e1n\u00ed m\u00edstn\u00edch pol\u00ed, sb\u011br ovoce, va\u0159en\u00ed tradi\u010dn\u00edch j\u00eddel nebo osvojen\u00ed si prastar\u00e9ho \u0159emesla tkan\u00ed koberc\u016f. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Na\u0161e kulturn\u00ed v\u00fdm\u011bna tak\u00e9 umo\u017e\u0148uje na\u0161im host\u016fm sd\u00edlet svou kulturu a dovednosti s m\u00edstn\u00edmi obyvateli. Podn\u011bcov\u00e1n\u00ed kreativity v d\u011btech, v\u00fduka jin\u00e9ho jazyka nebo hran\u00ed na hudebn\u00ed n\u00e1stroj v\u00fdrazn\u011b prosp\u00edv\u00e1 m\u00edstn\u00edm komunit\u00e1m, roz\u0161i\u0159uje jejich obzory a \u010din\u00ed va\u0161i dobrodru\u017enou dovolenou skute\u010dn\u011b bohatou a nezapomenutelnou.<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/www.thealternativemorocco.com\/wp-content\/uploads\/2020\/04\/melly-nahyun-ZSl-p90cixk-unsplash-scaled-768x1024.jpg\" alt=\"\" class=\"wp-image-1136 size-full\" srcset=\"https:\/\/www.thealternativemorocco.com\/wp-content\/uploads\/2020\/04\/melly-nahyun-ZSl-p90cixk-unsplash-scaled-768x1024.jpg 768w, https:\/\/www.thealternativemorocco.com\/wp-content\/uploads\/2020\/04\/melly-nahyun-ZSl-p90cixk-unsplash-scaled-225x300.jpg 225w, https:\/\/www.thealternativemorocco.com\/wp-content\/uploads\/2020\/04\/melly-nahyun-ZSl-p90cixk-unsplash-scaled-1152x1536.jpg 1152w, https:\/\/www.thealternativemorocco.com\/wp-content\/uploads\/2020\/04\/melly-nahyun-ZSl-p90cixk-unsplash-scaled-1536x2048.jpg 1536w, https:\/\/www.thealternativemorocco.com\/wp-content\/uploads\/2020\/04\/melly-nahyun-ZSl-p90cixk-unsplash-scaled-600x800.jpg 600w, https:\/\/www.thealternativemorocco.com\/wp-content\/uploads\/2020\/04\/melly-nahyun-ZSl-p90cixk-unsplash-scaled.jpg 1920w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\" style=\"grid-template-columns:51% auto\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/www.thealternativemorocco.com\/wp-content\/uploads\/2021\/01\/IMG_5393-1024x768.jpeg\" alt=\"\" class=\"wp-image-3607 size-full\" srcset=\"https:\/\/www.thealternativemorocco.com\/wp-content\/uploads\/2021\/01\/IMG_5393-1024x768.jpeg 1024w, https:\/\/www.thealternativemorocco.com\/wp-content\/uploads\/2021\/01\/IMG_5393-300x225.jpeg 300w, https:\/\/www.thealternativemorocco.com\/wp-content\/uploads\/2021\/01\/IMG_5393-768x576.jpeg 768w, https:\/\/www.thealternativemorocco.com\/wp-content\/uploads\/2021\/01\/IMG_5393-1536x1152.jpeg 1536w, https:\/\/www.thealternativemorocco.com\/wp-content\/uploads\/2021\/01\/IMG_5393-600x450.jpeg 600w, https:\/\/www.thealternativemorocco.com\/wp-content\/uploads\/2021\/01\/IMG_5393.jpeg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\">V\u011b\u0159\u00edme, \u017ee zdrav\u00e9 interakce mezi m\u00edstn\u00edmi hostiteli a hostuj\u00edc\u00edmi hosty vytv\u00e1\u0159ej\u00ed lep\u0161\u00ed kulturn\u00ed a environment\u00e1ln\u00ed porozum\u011bn\u00ed. Prost\u0159ednictv\u00edm na\u0161eho kulturn\u00edho projektu a ekoturistiky tak\u00e9 pom\u00e1h\u00e1me zvy\u0161ovat pov\u011bdom\u00ed o probl\u00e9mech \u017eivotn\u00edho prost\u0159ed\u00ed v r\u016fzn\u00fdch regionech Maroka. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Prost\u0159ednictv\u00edm udr\u017eiteln\u00fdch postup\u016f, vzd\u011bl\u00e1v\u00e1n\u00ed a vytv\u00e1\u0159en\u00ed alternativn\u00edch zdroj\u016f zam\u011bstnanosti, odpov\u011bdn\u00fd cestovn\u00ed ruch, kter\u00fd podporujeme, pozitivn\u011b ovliv\u0148uje \u017eivoty m\u00edstn\u00edch lid\u00ed a sni\u017euje ekologick\u00e9 probl\u00e9my, jako je dezertifikace a odles\u0148ov\u00e1n\u00ed.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\" style=\"grid-template-columns:auto 49%\"><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\">Alternativn\u00ed Maroko tak\u00e9 zaji\u0161\u0165uje, \u017ee m\u00edstn\u00ed komunity p\u0159\u00edmo t\u011b\u017e\u00ed z na\u0161eho cestovn\u00edho ruchu. <strong>T\u00edm, \u017ee p\u0159isp\u00edv\u00e1me 20 % na\u0161eho zisku m\u00edstn\u00edm komunit\u00e1m, poskytujeme jim vzd\u011bl\u00e1vac\u00ed pot\u0159eby a p\u0159edm\u011bty denn\u00ed pot\u0159eby a podporujeme je p\u0159i v\u00fdvoji odpov\u011bdn\u00fdch a \u00fa\u010dinn\u00fdch postup\u016f k ochran\u011b \u017eivotn\u00edho prost\u0159ed\u00ed.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u010c\u00e1st zisku z turn\u00e9 The Alternative Marocco je tak\u00e9 vy\u010dlen\u011bna na budouc\u00ed projekty, jako je m\u00edstn\u00ed kulturn\u00ed centrum, sportovn\u00ed are\u00e1ly a r\u016fzn\u00e9 ekologick\u00e9 projekty (zales\u0148ov\u00e1n\u00ed, udr\u017eiteln\u00e9 nakl\u00e1d\u00e1n\u00ed s odpady), kter\u00e9 budou p\u0159\u00ednosem pro Imider a okoln\u00ed komunity jako celek. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" width=\"1024\" height=\"533\" src=\"https:\/\/www.thealternativemorocco.com\/wp-content\/uploads\/2020\/04\/wim-van-t-einde-XPUMUXek4rI-unsplash-1-scaled-1024x533.jpg\" alt=\"\" class=\"wp-image-1266 size-full\" srcset=\"https:\/\/www.thealternativemorocco.com\/wp-content\/uploads\/2020\/04\/wim-van-t-einde-XPUMUXek4rI-unsplash-1-scaled-1024x533.jpg 1024w, https:\/\/www.thealternativemorocco.com\/wp-content\/uploads\/2020\/04\/wim-van-t-einde-XPUMUXek4rI-unsplash-1-scaled-300x156.jpg 300w, https:\/\/www.thealternativemorocco.com\/wp-content\/uploads\/2020\/04\/wim-van-t-einde-XPUMUXek4rI-unsplash-1-scaled-768x400.jpg 768w, https:\/\/www.thealternativemorocco.com\/wp-content\/uploads\/2020\/04\/wim-van-t-einde-XPUMUXek4rI-unsplash-1-scaled-1536x799.jpg 1536w, https:\/\/www.thealternativemorocco.com\/wp-content\/uploads\/2020\/04\/wim-van-t-einde-XPUMUXek4rI-unsplash-1-scaled-2048x1066.jpg 2048w, https:\/\/www.thealternativemorocco.com\/wp-content\/uploads\/2020\/04\/wim-van-t-einde-XPUMUXek4rI-unsplash-1-scaled-600x312.jpg 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" src=\"https:\/\/www.thealternativemorocco.com\/wp-content\/uploads\/2020\/05\/IMG_6002-1024x768.jpg\" alt=\"\" class=\"wp-image-1974 size-full\"\/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\">Dovolte n\u00e1m p\u0159edstavit v\u00e1m jin\u00fd zp\u016fsob cestov\u00e1n\u00ed, autentick\u00fd z\u00e1\u017eitek, cestu u\u010den\u00ed, objevov\u00e1n\u00ed a vz\u00e1jemn\u00e9ho respektu. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pono\u0159te se do nad\u010dasov\u00e9 kr\u00e1sy Maroka a z\u00fa\u010dastn\u011bte se na\u0161eho projektu skute\u010dn\u00e9ho kulturn\u00edho objevu t\u011bch nejunik\u00e1tn\u011bj\u0161\u00edch komunit a nejpozoruhodn\u011bj\u0161\u00edch krajin.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vydejte se s n\u00e1mi zm\u011bnit sv\u011bt!<\/p>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>My\u0161lenka kulturn\u00edho a solid\u00e1rn\u00edho turismu Alternativn\u00ed Maroko n\u00e1s napadla p\u0159i cestov\u00e1n\u00ed odlehl\u00fdmi sv\u011btov\u00fdmi krajin\u011bmi a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_joinchat":[],"footnotes":""},"class_list":["post-166","page","type-page","status-publish","hentry"],"acf":[],"jetpack-related-posts":[],"jetpack_shortlink":"https:\/\/wp.me\/PbZGKi-2G","_links":{"self":[{"href":"https:\/\/www.thealternativemorocco.com\/wp-json\/wp\/v2\/pages\/166","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thealternativemorocco.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.thealternativemorocco.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.thealternativemorocco.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thealternativemorocco.com\/wp-json\/wp\/v2\/comments?post=166"}],"version-history":[{"count":1,"href":"https:\/\/www.thealternativemorocco.com\/wp-json\/wp\/v2\/pages\/166\/revisions"}],"predecessor-version":[{"id":9297,"href":"https:\/\/www.thealternativemorocco.com\/wp-json\/wp\/v2\/pages\/166\/revisions\/9297"}],"wp:attachment":[{"href":"https:\/\/www.thealternativemorocco.com\/wp-json\/wp\/v2\/media?parent=166"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}