The Alternative Morocco is an independent travel design company based in Marrakech, Morocco, and London, UK.
We believe in authentic cross-cultural experiences. Our mission is to create inspiring journeys that focus on the culture, heritage, and diverse landscape of Morocco. Our ethical tours bring travellers closer to local communities and their unique traditions. We are committed to delivering authentic, memorable experiences that inspire you and stay with you for life, and we make sure these experiences contribute positively to the local people and environment of the places you visit in Morocco.
Being travellers ourselves, we know what is essential to create a perfect trip and each journey is designed to get to the beating heart of a destination, as well as to understand, support, and respect the local way of life.
Our journeys focus on ethical exploring and responsible travel. We aim to promote unique, remote regions of Morocco, create jobs and educational opportunities. We are dedicated to preserving the rich Amazigh heritage and natural, untouched landscape of Morocco.
Our tours and activities focus on diverse destinations and bring you to the essence of every charming corner in Morocco. We specialize in creating tailor-made itineraries, private and shared tours. Whether you are a solo traveller, a couple, a family, or you’re travelling with friends, our customized services and bespoke journeys help you to explore the best and most authentic side of Moroccan landscapes and cultures.
We work with local communities and families for a unique cultural experience in Morocco. Our local travel partners are native Imazighen who are passionate about their country and provide you with the highest quality and educational tourism experience.
We also ensure that local communities benefit more directly from our tourism. By contributing 20% of our profit, we provide them with educational supplies, daily necessities, and support them in developing responsible, effective practices to protect the environment.
我們也鼓勵旅行者積極參與當地人民的生活和環境保護。我們的文化旅遊為您提供了一個獨特的機會，讓您融入當地社區的生活方式，並親自體驗您的旅行如何改善當地人民的福祉。
Our solidarity & ethical tours offer endless possibilities for adventure and cultural immersion and take you through Morocco’s captivating beauty, ancient traditions, and natural wonders.
Our unique adventures lead you to discover the old and new Africa, from the indigenous Amazigh culture to Arabic, Jewish and European influences, where the past meets the modern creating a beautiful blend of unique, diverse heritage.
Journey with us!
