We believe in authentic cross-cultural experiences. Our mission is to create inspiring journeys that focus on culture, heritage and diverse landscape of Morocco. Our ethical tours bring travellers closer to local communities and their unique traditions. We are committed to delivering authentic, memorable experiences that inspire you and stay with you for life, and we make sure these experiences contribute positively to the local people and environment of the places you visit in Morocco.
Being travellers ourselves, we know what is essential to create a perfect trip and each journey is designed to get to the beating heart of a destination, as well as to understand, support and respect the local way of life.
Our journeys focus on ethical, eco-friendly exploring and responsible travel. We aim to promote unique, remote regions of Morocco, create jobs and educational opportunities. We are dedicated to preserving the rich Amazigh (Berber) heritage and natural, untouched landscape of Morocco.
Our tours and activities focus on diverse destinations and bring you to the essence of every charming corner in Morocco. We specialize in creating tailor-made itineraries, private and shared tours. Whether you are a solo traveller, a couple, a family, or you’re travelling with friends, our customized services and bespoke tours help you to explore the best and most authentic side of Moroccan landscapes and cultures.
We work with local communities and families for a true cultural experience in Morocco. Our local travel partners are native Imazighen (Berbers) who are passionate about their country and provide you with the highest quality and educational tourism experience.
We also ensure that local communities benefit more directly from our tourism. By contributing 20% of our profit, we provide them with educational supplies, daily necessities, and support them in developing responsible, effective practices to protect the environment.
We also encourage travellers to actively participate in local people’s lives and environment protection. Our cultural tourism gives you a unique opportunity to settle into local communities way of life and experience for yourself how your travel improves the welfare of local people.
Our solidarity & ethical tours offer endless possibilities for adventure and cultural immersion, and take you through Morocco’s captivating beauty, ancient traditions and natural wonders.
Our unique adventures will lead you to discover the old and new Africa, from indigenous Amazigh culture to Arabic, Jewish and European influences, where the past meets the modern creating a beautiful blend of unique, diverse heritage.
Journey with us!
I am a native Amazigh, I come from a recently settled nomad family, Imaziɣen (Berbers) from Ait Atta tribe. I was born and grew up in Imider, southeast Morocco. Imider is an indigenous region of Morocco surrounded by The High Atlas and Anti Atlas Mountains.
I’m a passionate hiker from a young age and I’ve travelled extensively through diverse landscapes of Morocco. Knowing the country like the back of my hand, I’ve decided to pursue a career in tourism and help travellers discover the authentic beauty of Morocco and its communities.
I graduated with a degree in geology and gained experience in the tourism industry as a travel agent. I have great knowledge about Morocco’s culture, heritage and natural environment. Throughout 7 years in the tourism industry, I developed the art to plan trips and help numerous travellers to build their dream holiday in Morocco.
I’m passionate about travelling and discovering remote parts of the world and its communities. As a frequent international traveller, I believe in tourism where people are able to get a once in a lifetime experience, giving back to local communities as well as work together to keep our world a better place to live in.
My goal is to build a world of fair opportunities and communication between cultures. The Alternative Morocco focuses on people and the environment. Our journeys help travellers and local communities gain a better understanding of their cultural differences, lifestyle and beliefs. Through carefully designed journeys we deliver an authentic experience for travellers, connect with local communities, culture, heritage and wonders of Morocco.
I am personally leading The Cultural & Solidarity Tour: Authentic Morocco ∴ Ancient Caravan Routes
I’m originally from Gdansk, Poland. I have lived in London and Marrakech and now work between the UK and Morocco.
I graduated with a degree in International Tourism & Spa Industry. I have worked for travel agencies and renowned spas in London and travelled extensively to complete my education in holistic therapies.
During my travels and workshops in Europe, Asia, and Africa, I have met and trained with various local communities discovering healing therapies, local practices, traditions, and alternative medicine.
Living in Morocco has been a great inspiration for me. I’ve travelled through the country regularly and experienced its strong sense of community, ancient traditions, and tribal heritage. These experiences helped me to create numerous trip itineraries with the most authentic places and unique activities.
My aim is to create a different experience of tourism, a conscious travelling and discovery where we are able to connect with local communities and nature on a more meaningful level.
Our adventures bring together a community of mindful travellers and explorers and introduce them to the timeless beauty of Morocco, its hidden charm, and rich cultural heritage.
Aneta is leading The Cultural & Solidarity Tour: Authentic Morocco ∴ Ancient Caravan Routes
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