Lahcen Oummad

Founder / CEO

I am a native Amazigh, I come from a recently settled nomad family, Imaziɣen from Ait Atta tribe. I was born and grew up in Imider, southeast Morocco. Imider is an indigenous region of Morocco surrounded by The High Atlas and Anti Atlas Mountains.

I’m a passionate hiker from a young age and I’ve travelled extensively through diverse landscapes of Morocco. Knowing the country like the back of my hand, I’ve decided to pursue a career in tourism and help travellers discover the authentic beauty of Morocco and connect them with its communities.

I graduated with a degree in geology and gained experience in the tourism industry as a travel agent. I have great knowledge about Morocco’s culture, heritage and natural environment. Throughout 7 years in the tourism industry, I developed the art to plan trips and help numerous travellers to build their dream holiday in Morocco.

I’m passionate about travelling and discovering remote parts of the world. As a frequent international traveller, I believe in tourism where people are able to get a once in a lifetime experience, give back to local communities as well as work together to keep our world a better place to live in.

My goal is to build a world of fair opportunities and communication between cultures. The Alternative Morocco focuses on people and the environment. Our journeys help travellers and local communities gain a better understanding of their cultural differences, lifestyle and beliefs. Through carefully designed journeys we deliver an authentic experience for travellers, connect with local communities, culture, heritage and wonders of Morocco.

I am personally leading The Cultural & Solidarity Tour: Authentic Morocco ∴ The Ancient Caravan Routes

 Aneta Kucznier 

Co-founder / Travel Specialist

I’m originally from Gdansk, Poland. I have lived in London and Marrakech and now work between the UK and Morocco.

I graduated with a degree in International Tourism & Spa Industry. I have worked for travel agencies and renowned spas in London and travelled extensively to complete my education in holistic therapies.

During my travels and workshops in Europe, Asia, and Africa, I have met and trained with various local communities discovering healing therapies, local practices, traditions, and alternative medicine.

Living in Morocco has been a great inspiration for me. I’ve travelled through the country extensively and experienced its strong sense of community, ancient traditions, and tribal heritage. These experiences helped me to create numerous trip itineraries with the most authentic places and unique activities.

For me, one of the most gratifying things about travelling is the opportunity to meet people – to learn about their lives and interest and in turn share with them who you are, where you’re from, and what you do.

My aim is to create a different experience of tourism, conscious travelling, and discovery that creates a deep sense of connection between local communities, travellers, and nature.

Our journeys and activities bring together a community of mindful travellers and explorers and introduce them to the timeless beauty of Morocco, its hidden charm, and its rich cultural heritage.

Aneta is leading The Cultural & Solidarity Tour: Authentic Morocco ∴ The Ancient Caravan Routes