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About Us

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The Alternative Morocco is an independent travel design company based in Marrakech, Morocco and London, UK.

We believe in authentic cross-cultural experiences.

Our mission is to create inspiring journeys that focus on the culture, heritage, and diverse landscape of Morocco. From the wild coastline and majestic mountains to lush oases and enchanting deserts, we take travellers to the essence of every charming corner in Morocco.

We design unique tours & activities to connect travellers with local communities and their rich cultures. We specialize in creating tailor-made itineraries, private and shared tours in a way that is sustainable, responsible, and supportive for the local communities.

We are committed to delivering authentic, memorable experiences that inspire you and stay with you for life, and we make sure these experiences contribute positively to the local people and environment of the places you visit in Morocco.

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Top picks of the month

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Culture & Community

The Ancient Caravan Routes ∴ 6-16/05/2024 ∴

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Adventure Seekers
Couples
Family
Friends
Heritage & Culture Enthusiasts
Nature Lovers
Solo Travellers
Discover authentic Morocco on our 10-day journey taking you on the ancient…
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Adventure & Wanderlust

5 Elements Yoga & Ayurveda Retreat Morocco ∴ 9-16/06/2024 ∴

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Adventure Seekers
Couples
Friends
Nature Lovers
Outdoors
Solo Travellers
Journey through the five elements on our signature 7 day Yoga &…
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Nature & Connection

2 Day Atlas Mountains Hike in Imlil From Marrakech

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Adventure Seekers
Couples
Family
Friends
Nature Lovers
Solo Travellers
Let us take you on a great 2 day adventure deep into…

Explore more holidays according to your needs.

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Our Project

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Our Cultural & Solidarity project focus on slow, conscious exploring where fair cultural exchange and mutual respect are in the centre. Our philosophy is to give back to local communities in places we visit to enrich lives and protect the environment.

Our project gives you a unique opportunity to settle into local communities way of life and fully contribute to the local economy. Through active participation, we create a different, alternative experience of tourism in Morocco, a journey of learning, discovery and mutual respect.

We aim to create a sustainable environment that develops enriching cultural exchanges, mindful interactions and a deep sense of connection between local inhabitants, travellers and nature.

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Why book with us?

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Support Our Cause

We contribute 20% of our profit to local communities, provide them with educational supplies, daily necessities and support them in developing responsible, effective practises to protect the environment. From participating in ancient traditional cultural activities you will witness how well your travel improves the welfare of local people and makes a difference to the environment.

Our Project
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Great Reviews

Our travellers are our best advocates. We take great pride in taking care of our guests and their travel plans in Morocco. We connect with travelling communities, mindful explorers and storytellers. Our guests become our friends, frequently returning to Morocco and recommend our specialist travel services to friends, colleagues and family when planning a trip to Morocco.

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50+ of Unique Experiences

We take special care in planning memorable journeys. Our adventures are inspired by Morocco's rich heritage, culture and communities. Our wide range of itineraries are designed around travellers interests and expectations. We design unique tours across diverse regions of Morocco and offer 24/7 support to assist you throughout your journey.

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Latest News

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Morocco Ramadan Travel: A Guide to Exploring Moroco and Muslim Countries in general during the Holy month of Ramadan

In this article we will try to cover every possible aspects of traveling in Morocco or any other Muslim country during Ramadan, as There is relatively little difference in how people expect you to respect their religion and culture, no matter where you are. For those of you who don’t know, Ramadan is the holiest…

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