The idea of The Alternative Morocco cultural and solidarity tourism came to us while travelling Morocco regularly. After years of experience working in the tourism industry, we also have met and received feedback from a huge number of people who visited Morocco.
We understand that tourism in Morocco does not often satisfy the curiosity of travellers and can cause a negative impact on local communities and the natural environment, therefore we must promote a different experience of tourism that allows an equal cultural, material and interpersonal exchange.
Our aim is to create a sustainable environment that develops enriching cultural exchanges, mindful interactions and a deep sense of connection between local communities, travellers and nature.
Our Cultural & Solidarity project focus on slow, conscious exploring where fair cultural exchange and mutual respect are in the centre. Our philosophy is to give back to local communities in places we visit to enrich lives and protect the environment.
Our project gives you a unique opportunity to settle into local communities way of life and fully contribute to the local economy. Through active participation, both locals and travellers will gain a better understanding of their cultural differences, lifestyle, traditional knowledge and beliefs.
How Does It Work
Whether you’re a solo traveller or a group, our cultural and solidarity tourism project will take you to southeast Morocco.
Inhabited by native Imazighen (Berbers), Imider is a remote village in the desert surrounded by the High and Anti-Atlas Mountains. You will be greeted by a local Berber family and taken to your accommodation – a private sleeping room in a traditional Berber house built at the feet of the mountain.
Throughout your stay, you’ll discover the beautiful mountainous area, visit local communities and artisans, share traditional meals, ancestral rituals and activities.
As a part of our cultural tourism project, you will have a unique opportunity to fully engage in various daily activities such as farming local fields, picking fruits, cooking traditional meals, or learn the ancient craft of weaving carpets.
Our cultural exchange also enables our guests to share their culture and skills with local residents. Igniting creativity in children, teaching a different language or how to play an instrument will surely benefit local communities and make your adventure vacation truly rich and unforgettable.
We believe that healthy interactions between local hosts and visiting guests create a better cultural and environmental understanding. Through our cultural project and ecotourism we also help to raise awareness of environmental issues in various regions in Morocco.
By sustainable practices, education, and creating alternative sources of employment, responsible tourism we promote can impact positively on the lives of local people and reduce environmental issues such as desertification and deforestation.
Part of the profit from The Alternative Morocco tours is set aside for future projects such as local cultural centre, sporting areas, and various environmental projects (reforestation, sustainable waste management) that will benefit Imider and surrounding communities as a whole.
The Alternative Morocco also ensures that local communities benefit more directly from our tourism. By contributing 20% of our profit to local communities, we provide them with educational supplies, daily necessities and support them in developing responsible, effective practices to protect the environment.
Let us present you another way of travelling, an authentic experience, a journey of learning, discovery and mutual respect.
Immerse yourself in the timeless beauty of Morocco and take part in our project for a true cultural experience in the land of 1001 colours.
