Let us present you another way of travelling, an authentic experience, a journey of learning, discovery and mutual respect.
Our mission is to create inspiring journeys for travellers. We take our customers on various tours across Morocco to bring them closer to local communities and their rich cultures. We are committed to delivering authentic, memorable experiences that inspire you and stay with you for life, and we make sure these experiences contribute positively to the local people and environment of the places you visit.
Being travellers ourselves, we know what is essential to create perfect trips and each trip is designed to get to the beating heart of a destination, as well as to understand and respect the local way of life.
The Alternative Morocco promotes cultural eco-friendly tourism and responsible travel. We also work as an organisation encouraging travellers to actively participate in local people’s lives and environmental protection. We are dedicated to preserving the rich Berber heritage and natural, untouched beauty of various regions in Morocco.
We also ensure that local communities benefit more directly from tourism. By contributing 20% of our profit, we support them and help them develop responsible, effective practices to restore the environment.
We give you the chance to experience for yourself how your travel contributes towards improving the lives of local people. Our project gives you an opportunity to fully contribute to the local community’s lives. Through active participation, both locals and travellers will gain a better understanding of their cultural differences, lifestyle, traditional knowledge and beliefs.
Begin your adventure with us through the ancient caravan routes, rugged mountains and majestic deserts in the land of 1001 colours, rich culture and native nomadic tribes.
Our unique journeys will lead you to discover the old and new Africa, from indigenous Amazigh culture to Arabic, Jewish and European influences, where the past meets the modern creating a beautiful blend of unique, diverse heritage.