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About Us

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The Alternative Morocco is an independent travel design company based in Marrakech, Morocco and London, UK.

We believe in authentic cross-cultural experiences.

Our mission is to create inspiring journeys that focus on the culture, heritage, and diverse landscape of Morocco. From the wild coastline and majestic mountains to lush oases and enchanting deserts, we take travellers to the essence of every charming corner in Morocco.

We design unique tours & activities to connect travellers with local communities and their rich cultures. We specialize in creating tailor-made itineraries, private and shared tours in a way that is sustainable, responsible, and supportive for the local communities.

We are committed to delivering authentic, memorable experiences that inspire you and stay with you for life, and we make sure these experiences contribute positively to the local people and environment of the places you visit in Morocco.

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Top picks of the month

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Kultur & Fællesskab

The Ancient Caravan Routes ∴ 01-10/04/2026 ∴

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Adventure Seekers
Couples
Family
Friends
Heritage & Culture Enthusiasts
Nature Lovers
Solo Travellers
Discover authentic Morocco on our 10-day journey taking you on the ancient…
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Eventyr & Vandrelyst

1 Day Private Tour 4 Valleys of The Atlas Mountains From Marrakech

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Couples
Family
Friends
Heritage & Culture Enthusiasts
Nature Lovers
Discover Morocco’s iconic mountain surroundings on our private trip, taking you deep…
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Natur & Forbindelse

2 Day Private Trip to Ouarzazate From Marrakech

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Couples
Family
Friends
Heritage & Culture Enthusiasts
Nature Lovers
Follow the ancient southern caravan route on this private tour to the…

Explore more holidays according to your needs.

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Our Project

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Our Cultural & Solidarity project focus on slow, conscious exploring where fair cultural exchange and mutual respect are in the centre. Our philosophy is to give back to local communities in places we visit to enrich lives and protect the environment.

Our project gives you a unique opportunity to settle into local communities way of life and fully contribute to the local economy. Through active participation, we create a different, alternative experience of tourism in Morocco, a journey of learning, discovery and mutual respect.

We aim to create a sustainable environment that develops enriching cultural exchanges, mindful interactions and a deep sense of connection between local inhabitants, travellers and nature.

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Why book with us?

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Støt vores sag

Vi bidrager med 20 % af vores overskud til lokalsamfund, forsyner dem med undervisningsmaterialer, daglige fornødenheder og støtter dem i at udvikle ansvarlige, effektive metoder til at beskytte miljøet. Fra at deltage i gamle traditionelle kulturelle aktiviteter vil du være vidne til, hvor godt din rejse forbedrer lokalbefolkningens velfærd og gør en forskel for miljøet.

Our Project
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Gode ​​anmeldelser

Vores rejsende er vores bedste fortalere. Vi sætter en stor ære i at tage os af vores gæster og deres rejseplaner i Marokko. Vi forbinder os med rejsende samfund, opmærksomme opdagelsesrejsende og historiefortællere. Vores gæster bliver vores venner, som ofte vender tilbage til Marokko og anbefaler vores specialiserede rejsetjenester til venner, kolleger og familie, når de planlægger en rejse til Marokko.

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50+ unikke oplevelser

Vi er særligt omhyggelige med at planlægge mindeværdige rejser. Vores eventyr er inspireret af Marokkos rige arv, kultur og samfund. Vores brede vifte af rejseplaner er designet omkring rejsendes interesser og forventninger. Vi designer unikke ture på tværs af forskellige regioner i Marokko og tilbyder 24/7 support til at hjælpe dig gennem hele din rejse.

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Latest News

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Best Day Trips From Marrakech to the Atlas Mountains: A Complete Guide

Don’t get me wrong—Marrakech is absolute magic. The scent of orange blossoms in the air, the relentless energy of Jemaa el-Fnaa, and the hidden courtyards of gorgeous riads are unforgettable. But let’s be completely real: after a couple of days of dodging speeding motorbikes in narrow alleyways and haggling for rugs, your senses are going…

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