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About Us

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The Alternative Morocco is an independent travel design company based in Marrakech, Morocco and London, UK.

We believe in authentic cross-cultural experiences.

Our mission is to create inspiring journeys that focus on the culture, heritage, and diverse landscape of Morocco. From the wild coastline and majestic mountains to lush oases and enchanting deserts, we take travellers to the essence of every charming corner in Morocco.

We design unique tours & activities to connect travellers with local communities and their rich cultures. We specialize in creating tailor-made itineraries, private and shared tours in a way that is sustainable, responsible, and supportive for the local communities.

We are committed to delivering authentic, memorable experiences that inspire you and stay with you for life, and we make sure these experiences contribute positively to the local people and environment of the places you visit in Morocco.

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Top picks of the month

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Culture et communauté

The Ancient Caravan Routes ∴ 01-10/04/2026 ∴

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Adventure Seekers
Couples
Family
Friends
Heritage & Culture Enthusiasts
Nature Lovers
Solo Travellers
Discover authentic Morocco on our 10-day journey taking you on the ancient…
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Aventure et envie d'errer

1 Day Private Tour 4 Valleys of The Atlas Mountains From Marrakech

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Couples
Family
Friends
Heritage & Culture Enthusiasts
Nature Lovers
Discover Morocco’s iconic mountain surroundings on our private trip, taking you deep…
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Nature et connexion

2 Day Private Trip to Ouarzazate From Marrakech

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Couples
Family
Friends
Heritage & Culture Enthusiasts
Nature Lovers
Follow the ancient southern caravan route on this private tour to the…

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Our Project

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Our Cultural & Solidarity project focus on slow, conscious exploring where fair cultural exchange and mutual respect are in the centre. Our philosophy is to give back to local communities in places we visit to enrich lives and protect the environment.

Our project gives you a unique opportunity to settle into local communities way of life and fully contribute to the local economy. Through active participation, we create a different, alternative experience of tourism in Morocco, a journey of learning, discovery and mutual respect.

We aim to create a sustainable environment that develops enriching cultural exchanges, mindful interactions and a deep sense of connection between local inhabitants, travellers and nature.

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Why book with us?

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Soutenez notre cause

Nous reversons 20 % de nos bénéfices aux communautés locales, leur fournissons du matériel pédagogique, des produits de première nécessité et les soutenons dans le développement de pratiques responsables et efficaces pour protéger l'environnement. En participant à d'anciennes activités culturelles traditionnelles, vous constaterez à quel point votre voyage améliore le bien-être de la population locale et fait une différence pour l'environnement.

Our Project
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Excellentes critiques

Nos voyageurs sont nos meilleurs défenseurs. Nous sommes très fiers de prendre soin de nos clients et de leurs projets de voyage au Maroc. Nous nous connectons avec des communautés itinérantes, des explorateurs conscients et des conteurs. Nos clients deviennent nos amis, reviennent fréquemment au Maroc et recommandent nos services de voyage spécialisés à leurs amis, collègues et famille lorsqu'ils planifient un voyage au Maroc.

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Plus de 50 expériences uniques

Nous accordons une attention particulière à la planification de voyages mémorables. Nos aventures sont inspirées par le riche patrimoine, la culture et les communautés du Maroc. Notre large gamme d'itinéraires est conçue en fonction des intérêts et des attentes des voyageurs. Nous concevons des circuits uniques dans diverses régions du Maroc et offrons une assistance 24h/24 et 7j/7 pour vous accompagner tout au long de votre voyage.

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Latest News

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Best Day Trips From Marrakech to the Atlas Mountains: A Complete Guide

Don’t get me wrong—Marrakech is absolute magic. The scent of orange blossoms in the air, the relentless energy of Jemaa el-Fnaa, and the hidden courtyards of gorgeous riads are unforgettable. But let’s be completely real: after a couple of days of dodging speeding motorbikes in narrow alleyways and haggling for rugs, your senses are going…

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